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Postmates' "Eat With Pride" campaign, however, is purely focused on preventing mess when having anal sex.įurther, the ad centers gay men - both narrator Rob Anderson and Postmates partner Dr. The Bottoms Digest, which has over 130,000 TikTok followers, seeks to remind their audience that the recipes aren't about preventing messes in the bedroom - they're about comfort and consent. "Yet again, a corporation is hijacking content and ideas and original work from a queer person," Hall said, "especially during Pride to profit off of it just for 30 days." He referenced Target seemingly copying a queer creator's design in 2018 and printing it on a T-shirt.īesides the similarities, Hall took issue with Postmates' broader campaign messaging. Hall stated that in addition to using the same phrase "bottom-friendly," Postmates used similar colors, cadence, and copy as his introduction video to Bottoms Digest, which he published over a year ago.Įven the slogan in Bottoms Digest's video, "Peachy clean recipes for a peachy clean time," is slightly similar to Postmates's Instagram caption, "You shouldn't miss a good meal for a good time." He and Floeck have been posting recipes on The Bottoms Digest since last June, and are among a group of popular creators of Bottoming TikTok. "They say that they were the first to create a bottom-friendly menu, when we were actually the first - over a year ago - to do so," said Hall. The company claimed this to be the first-ever bottom-friendly menu. Postmates announced the campaign, called "Eat With Pride," with a video featuring animated eggplants as tops and peaches as bottoms.
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Evan Goldstein to provide delivery suggestions for dishes for people who plan on receiving anal sex. "I opened the video and was completely shocked," Hall told Mashable. Food delivery app Postmates had just released their bottom-friendly menu campaign for Pride Month - and people were quick to notice the similarities. Instead, he was met with hundreds of messages from concerned followers and friends. Last Thursday, Alex Hall was set to post a new cooking tutorial on The Bottoms Digest, a bottom-friendly recipe TikTok account he runs with his husband Mike Floeck.